Safety First

Last night as I was returning from the pub, I spotted an advert (one of those safety-conscious ones probably paid for by the government) on the escalators that read something like 'PROTECT YOUR MP3'.

What are we to make of this? Which MP3 are we to protect? My iPod has around 5000 MP3s on it, so should I pick my favourite one and protect that? Am I now required to carry a laptop and USB lead around with me so that, should I find myself in a mugging-style situation, I can say to the hi-tech burglar "Hold on mate, before you take my iPod, just let me hook it up to my laptop so I can transfer 'Biology' by Girls Aloud across. Then you can take it. You've seen those safety ads funded by the government right? Better do what they say, Big Brother and all that".

Hopefully be the time Windows has loaded up, he or she will have become bored waiting, and found someone with an old cassette walkman or even a gramophone to mug instead.

Or perhaps there's a typo on the poster, and the government have decided that in the current climate of terror, they want us to watch out for them, hence 'PROTECT YOUR MP'?

Yet another example of the huge repercussions that can by faced when a graphic designer makes a simple typing error.