When is a candle more than a candle?

When it's a Mandle Candle, apparently.

For anyone who hasn't seen the television advert for what is claimed to be 'the most significant enhancement to happen to the candle in many years' (Have there been any enhancements other than this?), it appears to be a candle stuck on top of some sort of colour-changing tube. You can watch the ad yourself on their website.

Which leads to the question, 'is it a candle, or a candle stuck on top of some sort of colour-changing tube'?

I'm sure this must be a hot topic in various craft magazines, but I don't want to be a part of this petty fighting. I just want to set the ball rolling and start the argument.

For anyone who has Christmas presents left to buy, why not consider a Mandle Candle?

I like the 'Helpful Hints' section on their website which suggests the advice 'Store candle in darkness (when not in use)'. Surely by the very definition of a candle, it's automatically in darkness when not in use?

A set of two 'Continuous Colour Changers' is only £21.75 (+ postage and packing) from the QVC website. And with such high-profile vendors selling them, you'd be stupid not to.

By the way, do you think Mr (or Mrs? But let's face it, it's probably a Mr) Mandle changed his name, or decided on his destiny just because his name rhymes with 'candle'?